Other Experiences
Hackathon Adventures
Rapid Prototyping & Innovation
Adventure X - Huawei Developer Competition
Led product design and marketing strategy for BookDone, an innovative cognitive science-based reading companion. Secured First Prize in Adventure X through effective market positioning and user-centered design approach.
SparkLab Builder Program
Served as Creative Director at SparkLab, orchestrating innovative tech workshops and hackathons. Enhanced participant engagement through strategic event planning and creative program design.
Cultural Content Creator
Social Media Influence & Deep Content Creation
Content Creator
2023-PresentPlatform Impact
Creating content on Douban that explores the lived experiences of career transitions, particularly for women navigating the shift from liberal arts to technology. Through honest reflection and research-driven analysis, I aim to contribute meaningful perspectives to conversations about identity, work, and belonging in contemporary professional landscapes.
Content Approach
- Research-driven: Grounding personal observations in broader sociological patterns
- Experience-based: Drawing from genuine transition experiences rather than theoretical frameworks
- Community-focused: Fostering supportive spaces for shared learning and growth
Featured Articles
Identity construction research recruitment
Experience-based career reflection
Career transition analysis
Labor market analysis by salary & growth
Impact Summary
Academic & Technical Writing
Research Publications & Technical Documentation
Research Publications
- Published research papers on human-computer interaction and cognitive health
- Research Fellow at Qinyu Institute, specializing in feminist perspectives and brand consumption advertising analysis
- Published comprehensive research reports on gender representation in contemporary marketing
Technical Documentation
- Technical documentation for open-source projects and AI systems
- Regular contributor to technology blogs and healthcare forums
- Bilibili content creator focusing on Japanese music culture, with 150k+ total views across multiple viral videos
Women Empowerment
Technology Mentorship & Support
• Provided pro-bono technology consultations to 100+ young women through Douban and social media platforms • Created accessible tech learning resources and career guidance for women entering the tech industry • Facilitated peer support networks and mentorship connections in technology and digital creation
Earlier Internships
Brand, Operations & Industry Research
Yukuaidi (Shanghai, China)
2023.9 - 2023.12Brand Creative Intern
Brand Planning
Responsible for the China social media of luxury women's clothing Loro Piana, 3C audio Devialet and perfume brand Caron, successfully output 200+ content with an average readership of 20,000+. View Full Devialet Report (PDF)
Holiday Marketing
Based on market research and analysis, planning the Chinese New Year marketing campaigns for Versace and Helena Rubinstein, achieving a 30% increase in brand awareness and a 25% increase in user engagement. View Full Versace CNY Proposal (PDF)
Placement Optimization
Analyzed client Devialet's monthly social media data and collaborated on the brand's content operation strategy for 2024, resulting in a 40% increase in social media interaction rate. View Full Devialet Social Media Report (PDF)
Little Voice (Shanghai, China)
2023.9 - 2023.12User Operations Intern
Flow Matrix
Build a diversified flow matrix through Xiaohongshu & Tiktok live broadcasting, develop standardized user activation SOPs, effectively guide flow to private domains to improve user retention rate by 30%.
User Growth
Plan IP positioning, build SOP for course selling and paid consultation, optimize content strategy through A/B testing, optimize user experience, achieve user growth of 10% per month and turnover of 8w+.
Dayi Consulting (Beijing, China)
2023.5 - 2023.8Industry Research Intern
- Led upstream photovoltaic industry research for GCL Group, focusing on polysilicon and wafer value-chain structure.
- Quantified gross-margin distribution, bargaining power, CAGR, and raw-material penetration curves; delivered industry maps and value-chain reports for client decision support.
- Analyzed listed-company annual reports to compare ROE, net margin, business model, BOM cost structure, capacity layout, technology reserve, and customer structure.
- Modeled the impact of raw-material price fluctuation on operating profit and delivered supply-chain risk-hedging recommendations.